As most horror fils are aimed at older people, we are going to stick with this convention of movie trailers. We are going to go for a 15 or 18 label which means this is the age limit. So our movie trailer will be aimed at people of this age and over but will also be aimed at both sexes. This is because there isn't a typical sex audience for horror films. This film will be aimed at literally anyone who like horror films apart from people below the age restriction. My partner in my group loves horror film so she will be able to help us in the creation of our trailer in order to make sure it is aimed at this audience.
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